Doritos & Maine Dropped a Menu Built for Beach Days & Bad Decisions

Sahel season is creeping in. Slowly but surely, the days will be split between good beach days and a sizzling Cairene nightmare. For the former, where sun-induced naps and food comas become indistinguishable, Doritos and Maine have dropped a beach meal built to fuel an entire summer weekend. The full food-group spectrum, if you ask us. Maine's cloud-like brioche meets Doritos' signature crunch and spice, proving that, much like every ill-advised summer fling, opposites really do attract.

The exclusive Doritos Loaded x Maine menu is available across all Maine branches, serving up three collaborative creations: the Doritos Loaded Lighthouse, Doritos Mac & Cheese, and the Doritos Loaded Medal Burger. If you've subscribed to the universally accepted theory that beach calories don't count, this is your moment.

Over in Sahel, the collaboration has expanded into a full summer activation across Telal and Fouka, complete with its own side quest. Complete five Maine orders, including at least two Doritos Loaded menu items, and you'll unlock exclusive summer merch, from swim shorts and tees to wraps and pyjamas. The activation also lets you play your way to floaties, kites, tote bags, bandanas and water bottles. Because obviously the only thing better than leaving the beach overfed is leaving with free stuff.