Sachi By The Sea Gets a BOSS Makeover for the Summer

If you've booked a table at Sachi By The Sea this summer, don't be surprised if it feels like you've wandered into a BOSS campaign shoot. The North Coast favourite has been given a seasonal makeover by the German fashion house, with branded loungers, umbrellas and design details taking over both its Marassi and Almaza outposts.

Founded by Ayman Baky, Baky Hospitality is the group behind concepts including Sachi, Little Lexie’s, and Kazoku. Over the years, Sachi By The Sea has become a seasonal staple of the North Coast, drawing guests for its contemporary Mediterranean menu, waterfront setting, and evolving summer programming.
“BOSS has a timeless elegance that aligns naturally with the Sachi brand,” says founder Ayman Baky. “It wasn’t about placing a logo in a venue, but creating a seamless lifestyle experience where fashion, design, hospitality and destination all speak the same language.”

The partnership also aligns with the launch of BOSS Summer Club, the brand’s seasonal concept focused on coastal living and elevated summer experiences. “It’s a shared language of effortless luxury and contemporary summer living,” says Roulla Soussou, Head of Marketing & Communications at Baky Hospitality Group. “The collaboration brings together two brands that already operate in the same space.”
For Baky, the approach reflects a broader philosophy that has shaped Sachi By The Sea’s seasonal evolution. “The key is evolution rather than reinvention,” he says. “Our identity has never been about a specific dish or trend. It’s about contemporary Mediterranean hospitality. As long as that remains intact, we can continue to introduce new layers each summer.”
Whether you're there for a seafood lunch, a sunset dinner or simply to people-watch from a sunbed, expect a little more tailoring than usual this season.