Another Brown Nose Is Brewing… But They Won’t Tell Us Where (Yet)

Brown Nose is opening a new branch, which resulted in Cairo’s coffee loyalists to start behaving like amateur detectives. One cryptic teaser and suddenly everyone’s zooming into photos, cross-referencing shadows, and confidently declaring, “It must be in Laketown.”

With locations in 5A, Uptown Cairo, Lakehouse, and inside Dara’s Ice Cream, the brand has already mastered the art of placing itself exactly where you want to linger; somewhere between your errands, your meetings, and your mild existential crises. A new spot only widens the radius of where you can plausibly “just pop in” for a cup that tastes like actual intention.

Nothing has been revealed yet, but wherever this branch lands, it’s safe to assume it’ll become someone’s new ritual: the weekday refuge, the weekend hang, the place where your order doesn’t need explaining.
Less than two weeks to go, I guess we are left on a caffeine cliffhanger.