Beauty Brand Bubblzz Is Now Serving Ice Cream on the North Coast

BREAKING: Bubblzz, the Egyptian skincare brand best known for making your shower smell like a dessert buffet, has now decided to complete the cycle of confusion by opening an actual ice cream shop. Yes, you read that correctly. You can now walk into their Sahel store, buy a scoop of chocolate gelato, and a tub of body scrub that smells like the same thing. This is not a prank. This is Egypt in August.

Located on the North Coast (in a mysterious new location every weekend), the Bubblzz outpost is one part beauty lab, one part Willy Wonka fever dream. There are pastel walls, cold desserts, and shelves lined with whipped soaps that sound suspiciously edible (looking at you, “Peach Sorbet Sugar Scrub”). Beach-goers are reportedly panicking, unsure of what’s for skin and what’s for spoon.

The line between skincare and snacktime has officially melted. Dermatologists are silent. Influencers are foaming. And somewhere, a child is probably eating lotion. Sahel season just got stickier.