Egyptian 'Home Cook' Omar Araby Launches New Hot Sauce Brand 'Sedjet'

We’ve seen him reinvent the panini sandwich on Instagram. We’ve watched him whip up 14 different dishes from a single pack of minced meat on YouTube. And now, we have a front-row seat to his latest (and spiciest) entrepreneurial venture. Egyptian foodie, digital content creator, and self-proclaimed home cook Omar Araby—better known as Omar’s Cooking—has launched his very own hot sauce: Sedjet.

A year in the making, Sedjet’s debut sauce, made from aged habanero, is not for the faint of heart. Designed to bring serious heat to just about anything, it’s crafted from 100% natural ingredients with no added preservatives. Needless to say, it’s very hot.