El Gouna’s Barten Is Open in the North Coast’s Masyaf Ras Alhekma

Barten has always had a bit of a reputation. Not the scandalous kind—though El Gouna weekends might argue otherwise—but the kind that clings to a place where the music hums just right and the drinks know what they’re doing. A shoreline favourite. A sundown ritual. A pitstop that feels more like a plot point.

And now, it’s packing up the party and heading up the coast.

This summer, Barten is setting down new roots—and they just happen to be beachfront. Masyaf Ras Alhekma marks the brand’s first-ever foray outside El Gouna, opening its doors within M squared’s flagship North Coast development. New view, same spirit.

This summer, Barten is setting down new roots—and they just happen to be beachfront. Masyaf Ras Alhekma marks the brand’s first-ever foray outside El Gouna, opening its doors within M squared’s flagship North Coast development. New view, same spirit.

No copy-paste job, though. This one’s built different—literally. Designed by the minds at Alchemy, Barten Masyaf feels like something sketched at golden hour. Think laidback lines, sandy toes, and just enough shade to keep your drink cool. The venue is planted right on the beach—no boardwalk buffer, no awkward shoe decisions. Come as you are, preferably sun-kissed.

The menu follows suit. Inspired by traditional Asian flavours, it brings together regional classics with a modern twist—think Japanese staples reimagined, and familiar dishes layered with subtle surprises. It’s casual, curated, and designed to travel well with sunset.

It’s not pretending to be El Gouna. It’s just Barten, in a new zip code, with a fresh sea breeze and a playlist that still knows how to flirt. Maybe this is what happens when a beach bar grows up with its sense of fun intact.

Whether you’ve been loyal since day one or just wandered over from a nearby deckchair, the message is clear: Barten is open at Masyaf Ras AlHekma—and summer’s already on the guest list.