Frootables Is the Produce Delivery Service Teaching You How to Grow Your Own Food

At just three weeks old, Frootables has filled a niche no other food delivery service has. The new produce retailer doesn’t just let you order high quality fruits and veggies to your door for less than the average market price, but it's inspiring its customers to take the matter of food into their own hands— or their green thumbs. 

“The concept of Frootables is to essentially have all the greens that you would need daily, and learning to be self-sustainable by growing some of your own foods all while raising the quality of the foods you consume,” Omar Elmasry, co-founder of Frootables told SceneEats. 

Frootables journey started when four partners working in agricultural training and capacity building found themselves sat at home during quarantine. “I was bored at home, so I got baby plants and started to take care of them. A lot of my friends started to ask me about it, so we incorporated them spontaneously into Frootables,” Elmasry added. Soon enough, Elmasry and his fellow co-founders Basil Arafa, Omar El Saghier and Mohamed Wahba brought the project into fruition. 

For the future of Frootables, the new brand is developing a workshop for young people interested in food sustainability on how to grow their own food and take care of their house plants. They aren’t currently available at a physical store, but are open for orders through bluestars-eg.com/frootablesshop.