Atomic Koshary is Nuking the Food Scene With Its Koshary Fusions

It all started last year with an explosive idea - and then a simple question: Why not? Why not modernize Egyptian cuisine? Why not shake up the food scene? For Karim Ali, the answer was obvious. With roots in Cairo, Berlin, Dubai, and El Gouna, Ali may be a man of many cities, but his heart belongs to Egypt. His latest project, Atomic Koshary, is an unapologetic love letter to Egyptian food - and everything it could be.

Food was always central to Ali’s life. “I was always having visions about a food company. I enjoy eating. I enjoy cooking. I enjoy seeing people gather around a good dish. To me, it’s part of the culture.” The goal was to reimagine Egypt’s culinary staples through the lens of experimentation. The medium? Koshary.

To Ali, koshary didn’t just invite reinvention - it required it. “Koshary is like a canvas - you can put anything on top, make it your own, but at the same time it retains its shape.” Grounded in its cultural roots, it was also elastic enough to evolve. So, he pushed it. Armed with a background in product design, firsthand knowledge of the food delivery economy, and a desire to “nuke the traditional way of doing things,” Ali built a cloud kitchen with a menu of nuclear proportions.

“Our approach is highly experimental; we learn as we go,” Ali explains. Each phase was tweaked and tested - packaging, supply chains, recipes. “I can’t speak about koshary without talking about salsa tomatim,” he adds. He won’t divulge its secrets, but it’s clear the sauce is a cornerstone of the brand. The current menu - lit by Atomic Koshary’s signature neon - is the fourth version of an ever-evolving idea. For Ali, nothing less than perfection will do.

The premise is simple: take Egypt’s most iconic dish and give it a global accent. The results? A fusion lineup with names as bold as the flavours - Avo-Attack, Wok Shock, Mushroom Cloud, Meatball Mayhem. “Our aim was to make koshary a universal dish,” Ali says. “We are bringing koshary into your experience, into your context.” There’s even a gluten-free option. And for the skeptics? There’s The OG Atomic - a nod to tradition, with a twist.

But Ali isn’t here to convert the purists. He’s speaking to a new generation - one less tethered to koshary’s cultural nostalgia and more inclined to embrace what’s next. “We are Gen Z and Gen Alpha friendly. We want to speak their language,” he says. That language extends to branding, too. Atomic Koshary’s digital presence mirrors its product: high-energy, design-led, and neon-drenched.