Global Berry Company Driscoll's Will Grow Their Berries in Egypt
Global award-winning California-born berries company, Driscoll's, is coming to Egypt.
Driscoll's, a California-based company famous for selling award-winning berries, is bringing their crop and growing them in Egypt thanks to a partnership with Cairo 3A Agricultural! Under the partnership, Cairo 3A Agricultural will be the sole representative for the marketing and sales of these goods in the Egyptian market, which means they'll be in charge of getting Driscoll's strawberries, blackberries, blueberries and raspberries to as many of us as possible. And considering that Driscoll's is the biggest berry producer in the world, with a 70% market participation basically everywhere, that's nothing to blow raspberries at.
“Driscoll’s is cultivated in 21 countries and marketed across more than 60 countries in North America, Europe, and the Middle East," Mr. Ali El-Gamil, CEO of Cairo 3A Agricultural Company, tells SceneEats. "That’s why winning the exclusive partnership will help us penetrate many new distribution channels in the local market and increase the volume of products we distribute, especially fruits of various kinds.”
Not only will these made-in-Egypt berries hit the local market, but the agreement also includes a plan to export strawberries by Cairo 3A Agricultural to different distribution areas, as handled by Driscoll's. So if Egypt wasn't making any marks on the global strawberry map, it is now.
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Oct 26, 2024