After their debut on the North Coast, Paradise - the ice cream brand that has haunted department stores for as long as we remember - is settling down with their second physical branch in Zamalek.

Always there for us during impromptu (and frankly sometimes unsolicited) home visits from our cousins, Nestle’s Paradise is now bringing the ice cream experience to life as an actual walk-in ice cream parlour, allowing us to experience the freshest of their flavours.