As children, there were a few things we didn’t seem to understand despite many hours of pondering: why the moon followed us around, why we couldn’t just print more money, and why on Earth were we not allowed to have Coca-Cola with our food. As our watered-down Cokes became more of the real thing and less H2O, the question faded away but our habits did not; we still reach for that familiar red can a few bites into every good meal, drawing comfort in the carbonated refreshment of the drink.

To celebrate the love we have for our Coke (‘tis the season, after all), Coca-Cola is putting together a fully-fledged festival complete with the drink’s best-suited two companions - food and music - as well as a range of entertainment activities full of fizz.