Embrace your Bougie Self with AKKA, the Local Brand Making Artisanal Pomegranate Molasses and Pomegranate Vinegar

As you all know, pomegranate molasses or ‘dibs roman’ is a popular condiment across the MENA region and other parts of the world, owing to  its sweet, tangy flavour and thick, wonderfully texture. Whether as a dressing on salads, sandwiches or used to make sauces on poultry, pomegranate molasses has a super unique flavour that possesses a depth quite different from many other condiments and sauces. Honouring the beauty that is ‘dibs roman’ as well as a few other pomegranate products is a brand new gourmet brand called ‘AKKA’ which combine Egyptian products with Japanese expertise to create beautiful bottles of it. 

Deemed a project of ‘joint passion for what is good to the soul’, ‘Pure Akka’ was born out of a partnership between an Egyptian serial entrepreneur interested in local heritage and a Japanese self-taught gastronomist specializing in pomegranate. The idea behind the brand is to create accessible and simple gourmet products. 

‘Akka’ offers three types of pomegranate products, all using pomegranates from Upper Egypt’s Manfalut: pomegranate molasses, pomegranate vinegar and pomegranate balsamic vinegar, where it says – right there on the bottle – how many pomegranates were used to make each product and the process through which it was made. ‘Akka’s’ products are unfiltered, unpasteurized and free of additives.

Soon, the brand will launch ‘AKKA’ lab, embodying a  series of workshops in Maadi, as well as cooking nights, lazy lounging days and where you’ll get to know the fruit, the process and the people behind the whole thing.

Shop AKKA’s products at pureakka.com.